Learning about social media for small businesses

Any small business has a lot to gain by utilizing the appropriate social media channels.  However, all small businesses have limited time to spend posting and communicated through social media.  We all want to maximize our reach and exposure, while minimizing the time spent on social media outlets.

Recently, a website called Constant Contact was linked to by the New York Times here.  They had held a webinar on social media marketting for small businesses.  500 people participated.  After the webinar, the website compiled the 8 most frequently asked questions.  They ran a blog post detailing these questions.  You can see the original post here.  It is a very educational list.

I thought the most interesting thing was the chart they created with recommended frequency of utilization of different social media platforms.  You can see this graphic on the original page linked above.  I know I will be using this chart to see if this frequency works to help FlexForm Technologies increase our marketing presence in Social Media.


Another interesting thing they discussed was the type of content to put on each platform.  Again, they provided a handy chart.

Content types

This will be a great idea generator.

All in all, I think this post represents a great primer in social media marketing for those of us who do not have departments dedicated to this necessary function.  I hope it helps others, and I look forward to seeing if putting these ideas into effect is helpful.

I am surprised that they don’t include YouTube in their social media platforms.  I will be checking back to see if they include advice for utilizing this platform in the future.